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All Initiatives
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Reach & spend by day
Platform split — actual leads
Top geography clusters by leads
Leads per day
By Initiative
| Initiative | Camps | Spend (₹) | Reach | Leads | Hot 🔥 | Warm | Hot% |
|---|
By Objective type
| Objective | Campaigns | Spend (₹) | Primary metric | Value |
|---|
Every metric Meta gave us, auto-totalled
This updates automatically as new columns show up in your exports — nothing here is hardcoded to a fixed template.
Campaign-wise spend vs reach
All campaigns
| Campaign | Status | Initiative | Objective | Reach | Impressions | Freq. | Spend (₹) | Link clicks | CTR | Meta leads | Actual leads | Post engmt. | Archive |
|---|
Click a campaign row to see every metric Meta reported for it. "Meta leads" is Meta's own count; "Actual leads" is matched from your Leads import — a gap between the two is worth checking.
Audience demographics
Spend by geography cluster
Actual leads by geography cluster
Geography cluster — full breakdown
| Geography cluster | Campaigns | Spend (₹) | Reach | Impressions | Link clicks | Meta leads | Actual leads | Cost / actual lead |
|---|
Geography cluster is inferred by matching district, city, and regional keywords against each campaign name (fuzzy-tolerant for 1–2 character spelling differences). Campaigns without a recognizable geography are grouped as "Other / National".
Slice any metric by any dimension
| Dimension | Metric | Rows |
|---|
Every column from your Meta export is available here — new columns in future exports show up automatically, no changes needed on this dashboard.
Meta leads by day
Platform split
Top cities
Lead form response overview
Lead records
| Date | Full name | Phone | City | Platform / Source | Campaign | Form / Type | Sources |
|---|
Click a lead to see their custom question answers and journey across all channels.
Lead status breakdown
CRM executive performance
Campaign-wise CRM outcomes
Joins CRM status data against campaign performance — connects ad spend to verified hot/warm leads in the sales funnel.
| Campaign | Spend (₹) | Meta leads | CRM leads | Hot 🔥 | Warm | Cold / other | Hot rate |
|---|
CRM lead records
| Name | Phone | City | Executive | Status | Campaign | Follow-ups | Meta match |
|---|
Click a row to see the full follow-up history and all attribute details.
Conversion funnel (all channels)
Upcoming test rides 0
Scheduled within the next 7 days (confirmed date shown in green, preferred in amber).
SQL records
| Name | Phone | District | Enquiry type | POC | TD Done | Booking | Finance | Retail | Present status |
|---|
Click a row to see the full Lead Journey — Meta ad → CRM calls → SQL stage.
Source of enquiry — declared vs attributed
Customer segment
Usage / purpose breakdown
Total Bookings Deduped across SQL Tracker & Enquiry Form
Declared source breakdown
After attribution correction
| Customer | Phone | Vehicle | Amount | Declared source | Attributed source | Campaign | District | POC | Date | Payment |
|---|
Click a row to see the full Lead Journey — Meta ad → CRM → Sales. Attribution badge (✦) marks walk-ins who were originally digital leads.
Records
Click a row to expand. ✦ attribution badge marks showroom/field visitors who matched an existing Meta ad lead.